About us

WATE is an acronym for WEAR IT AND TRAIN EVERYWHERE. Founded in 2019 in Morocco, our brand was born from a passion for sports, elegance, and innovation. Since our beginnings, we are committed to creating premium sportswear that combines performance, comfort, and style.

Each collection is thoughtfully designed to meet the needs of athletes, enthusiasts, and active minds who seek much more than just a piece of clothing: a true experience. We select quality, innovative, and sustainable materials to offer pieces that accompany you both in effort and in daily life.

Our mission is clear: to push the boundaries of creativity and excellence with each new collection, while remaining true to our Moroccan identity and the unique energy that inspires us.

With us, sports become a way of life, an attitude, a self-assertion.